Pendleton Whisky Velocity Tour: PBR - Professional Bull Riders Tickets Santander Arena

Pendleton Whisky Velocity Tour: PBR - Professional Bull Riders Santander Arena, PA Rodeo

700 Penn Street, Reading, PA, 19602

Pendleton Whisky Velocity Tour: PBR at Santander Arena

Pendleton Whisky Velocity Tour: PBR – Professional Bull Riders brings professional bull riding to Santander Arena in Reading, Pennsylvania, on January 30, 2027. Part of the Pendleton Whisky Velocity Tour, the event showcases elite riders competing against powerful bucking bulls in a fast-paced arena format. The scheduled Reading date is January 30, with event listings also identifying January 29–30 as the engagement window; check the ticket details for the performance time and availability.

PBR competition pairs each rider's attempt to stay aboard for eight seconds with the athletic power of the bull, creating a live sports spectacle built around short, high-intensity rides. The Velocity Tour brings this style of professional bull riding to arenas across the country. Santander Arena's indoor setting keeps the action close to the crowd, while downtown Reading provides a convenient setting for an evening event. Prices currently start around $40, with final costs varying by seat location, ticket availability, and fees.

Venue and Seating Information

Located at 700 Penn St, Reading, PA 19602, Santander Arena is a multipurpose venue with an approximate capacity of 8,500. Its lower bowl, upper bowl, premium suites, concessions, and accessible seating accommodate a range of event experiences. Seating and floor configuration can differ by show, so confirm the chart for this PBR event before choosing tickets.

For a close view of the rides, lower-bowl seats near the arena floor are a strong option; the floor configuration may vary and should be checked against the event map. Center sections in the 300 level offer a broader view of the arena at a generally budget-conscious height, while upper-corner seats may feel farther from the action. Premium suites and the Loft Lounge are available for select events.

Parking Information

Parking is available in the arena's nearby garage and in downtown Reading lots. The official garage is close to the venue, but its limited spaces can fill quickly, so arriving early is advisable. Event pricing can vary; the supplied estimates are approximate and should be verified before travel.

• Santander Arena Parking Garage — 613 Franklin St, Reading, PA 19602; adjacent to the arena, with an estimated price of $5–$15.
• Temporary Box Office parking — near 700 Penn St, outside the Box Office; immediate access, with pricing varying by event.
• Downtown Reading surface lots — several municipal and private options roughly one to three blocks away; estimated prices are $5–$12.

For Reading Sports and Rodeo tickets at Santander Arena on January 30, 2027, ticketschester.com provides event information and ticket options.